Home Generation What? Arabic launched in 5 Arab countries, 3 more slated for April 14

Generation What? Arabic launched in 5 Arab countries, 3 more slated for April 14

 


Generation What?, the first cross-media program putting the millennial generation under the spotlights, has been launched in its Arabic version on March 14, 2018 in Algeria, Jordan, Lebanon, Morocco and Tunisia. A second major launching is expected on April 11 in Egypt, Libya, and Palestine. 

Each participating country has its own website. The 8 websites can be reached from one single URL: arab.generation-what.org. It offers young people to take a survey of 167 questions written with the help of sociologists, adapted to each country’s cultural and political context. This survey covers all relevant fields: millennials’ relationship to their family, society, work, adulthood, love, the future, national and cultural identity, and more.

Thanks to a database updated in real time, the users can instantly compare their answers to those of the youth from their country/region/world on interactive maps. They can also watch video compilations of millennials taking the survey, showing different opinions they can relate to.

In each country, Generation What? is supported by a local broadcaster. They all cast and interview young people from their country, to make videos for their local website. They also promote the project on their channel for six months, through tailor-made shows, debates, and events.

The campaign reaches its fullest potential through a communications strategy involving the media, influencers, the civil society and youth associations that promote the campaign. The campaign ends with the publication of a report on the youth of each country and of the entire region, generating wide-ranging debate.

In 2016, the programme was launched in 14 countries of the European Union and in the French overseas territories, with the help of 20 broadcasters and of the European Broadcasting Union. Figures are telling: 1 million respondents took the survey, giving over 83 million answers. This project’s success showed us one thing: that we could not stop there.

Generation What? Arabic is financed by the European Union and implemented by the European Broadcasting Union (EBU) in cooperation with the ASBU (Arab States Broadcasting Union) and the COPEAM (Permanent Conference of the Mediterranean Audiovisual Operators).